The most notable result of the change appears to be that it has bounced CNN (525 million visits) ahead of The New York Times (385.7 million) to retake the top spot on the traffic ranking. Year-on-year, however, the fastest growth was at sports publisher Athlon Sports, which has been the case among the US top 50 every month since May. Further down the rankings The Daily Beast was the highest debuting publication, entering the top 50 at 39th place after seeing traffic rise 22% month-on-month to 30 million. Mail Online remained steady at ninth place with 122.2 million visits while Google News (120.8 million) jumped three places to tenth despite losing 4% of traffic month-on-month, displacing Newsweek (115.7 million) from the top ten. But in August People.com (162.6 million visits) and Yahoo Finance (162.8 million) were the only top ten sites to continue growing their traffic, by 3% and 2% respectively.
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- The contraction is particularly pronounced among the top ten US news sites by traffic, where eight publishers saw visits drop compared to July.
- The BBC recorded 100.2 million website visits in the US in July, according to digital intelligence platform Similarweb.
- Earlier, the FBI released surveillance camera footage showing a masked person outside Guthrie’s home the morning she disappeared.
- The drops mirror widespread gains in February, when only nine top sites saw traffic losses and 21 posted gains of 10% or greater.
Traditional hard news and politics sites saw the largest web traffic growth in November amid the 2024 US presidential election. November was a big month traffic-wise for many US news websites helped by the 5 November presidential election. Among the 50 most-visited news sites in the country only 11 grew their visits month-on-month in December. The BBC saw the fastest growth among the ten most-visited news sites in the US, followed by People magazine (158.6 million, up 14%) and the most-visited publication overall, The New York Times (494.4 million, up 12.2%). Among the broader top 50 by far the greatest year-on-year growth came at Athlon Sports (41.4 million), which registered an 854% increase in visits compared with the same month last year. The AP was the fastest-growing top-ten site compared with February 2024, increasing its traffic by 76%, followed by the BBC (up 30%), People (7.1%) and The New York Times (452.4 million, up 6.4%), which remains the most-visited news site in the US.
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Among the 50 most-visited online newsbrands in the US in February, 11 increased their traffic compared with the month before, while 19 saw decreases of 10% or more. The only sites to lose more visits compared to the month before were CBS News (71.1 million, down 9%), Athlon (down 11%) and another UK site, The Independent (23.6 million, down 11%). The Washington Post was also among the eight news sites not to increase its web traffic compared to February, instead dropping 6%.
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The Independent is one of several UK newsbrands along with The Sun, Daily Mail, Daily Mirror, Express and the BBC that have recently put focus on expansion in the US. The Daily Mail remained the best-ranked British newsbrand in the ranking (107.7 million visits) in tenth, one place ahead of the BBC (101 million). UK newsbrand The Independent (25.7 million, up 44%) also made the top ten for growth, ranking 39th in the top 50. Newsweek was the fastest-growing news site in the US in February while About EMSC climate news startup The Cooldown entered the list in 42nd position, according to Press Gazette’s latest ranking.
The only sites to see visits decline month-on-month were the US website of the UK’s The Sun newspaper (37.1 million) and Athlon Sports (27.5 million), which both dropped 3%. All of the top-ten most-visited news sites in the US saw traffic growth when compared with June, according to figures from digital intelligence platform Similarweb. Among the top ten news sites by US traffic People magazine again saw the most year-on-year growth in August, having also been the fastest annual growers in April, May and June.
